[Course Introduction] Do you understand micro marketing? What is micro marketing? Who needs micromarketing? What changes will micro-marketing bring to society?
It is generally believed that marketing is only a means for enterprises to promote their own brands and products. Today, social media has redefined marketing. A realistic demand is driving the rapid development of micro-media and at the same time transforming Chinese business. The rapid development of social media has not only ushered in an era of change for the media itself, but also brought fresh blood to traditional marketing.
This course goes from theory to practice, using detailed cases to interpret the meaning of micro-marketing. Understanding this course will have certain significance for college students' employment, career planning, and future entrepreneurship.
[Training content]
Why posting products on WeChat Moments is not true micro-marketing?
, How to use WeChat to analyze target customer groups
, How to do top-level design and positioning of micro marketing?
How to build a WeChat marketing system?
What are the common misunderstandings of micro marketing?
, Micro-marketing practical skills sharing and interaction
[Training objects]
Business people who hope to develop their businesses with the help of advanced Internet tools and want to promote their corporate brands and expand marketing channels through the Internet and mobile Internet want to engage in In the Internet industry, aspiring employees who aspire to become leaders in certain sub-industries and hope to become successful quickly (corporate leaders, corporate network operation leaders, corporate backbones, social workers, etc.).
[Course Requirements]
Each training lasts for days and nights. Each city (district, county) government or enterprise is responsible for organizing the participants. There must be more than one person registered for each period, and the training will be selected by the China E-commerce Economic Research Institute Instructors conduct training.
【Training Duration】
The training duration is day and night. Practical teaching, practice while teaching. Through the training model that combines theory and practice, students can undergo ultra-intensive training in the shortest time to achieve practical training, practice and practical learning experience. Make every effort to create and cultivate elite talents in the network application and network marketing industries.
【Training Fee】
The training fee is RMB/person. Students participating in the training can get their own marketing-oriented official website and a marketing-oriented mobile website (which can be bound to the WeChat official account menu) based on their actual situation and resource advantages, and systematically learn micro-marketing operation skills.
For more information about e-commerce training, please log in to the Shaanxi Modern Agriculture Operation and Promotion Center.
"Micro Marketing" Practical System Training